Alright, let’s talk about this thing I call my “1 million dollar horse”. It wasn’t a real horse, obviously. It was this project, this idea I had a few years back. I was absolutely sure it was the one. The big ticket.

Getting Started – The Dream
It started like most things do, just a spark. I saw a gap, a problem nobody was solving quite right, at least in my head. I got obsessed. I spent weeks just thinking, sketching things out on paper, then on my computer. Didn’t even have a fancy name for it yet, just “The Project”.
My first real step was trying to build a tiny piece of it. Just to see if I could. I remember staying up late, night after night, wrestling with stuff I barely understood. Code, databases, all that jazz. It wasn’t pretty, let me tell you. More duct tape and hope than real engineering.
I actually got a very basic version working. Just a simple function, really. But seeing it do the thing? Man, that felt huge. That’s when the “million dollar horse” idea really took hold. I thought, “This is it. This is gonna change everything.”
Putting in the Work (and Money)
So, I doubled down. Poured more time into it. Early mornings before my day job, late nights after. Weekends? Gone. Sacrificed a lot of other things. Started putting my own money into it too. Not a fortune, but enough that it hurt.
- Bought some software tools I thought I needed.
- Paid for some online services to host the mess I was building.
- Even hired a freelancer for a couple of weeks to help with a part I was totally stuck on. That felt like a big step.
I was basically living and breathing this thing. I’d talk about it to anyone who’d listen, probably boring them stiff. But I was convinced. I could almost taste the success. I figured, just a bit more work, just push a little harder, and this horse would start running.

The Hard Truth
The thing is, building something is one thing. Getting people to actually use it, or pay for it? That’s a whole different beast. I tried showing it to a few people. Friends first, then some folks I thought might be potential users.
The feedback… well, it wasn’t what I expected. It wasn’t terrible, mostly just polite confusion. “Oh, that’s neat,” they’d say. But nobody was grabbing their wallet. Nobody’s eyes lit up like mine did. They saw a clunky tool, not a million-dollar solution.
It took a while for it to sink in. Denial is a powerful thing. I kept tinkering, tweaking, adding little features. Thinking, “Maybe this will be the thing that makes it click.” But it never did. The market, or maybe just reality, wasn’t buying what I was selling.
The money ran out. My energy ran out. That horse, the one I thought was a thoroughbred champion? It just kind of stood there, looking tired. It wasn’t going anywhere.
What Came After
Shutting it down was tough. Felt like a failure, big time. All that effort, seemed like a waste. But looking back now, it wasn’t really. The practice was the whole point, I guess.

I learned a ton. Not just about code or whatever, but about myself. About how easy it is to fall in love with your own idea. About how important it is to actually listen to what people need, not just what you think they need. Learned about sunk costs, about knowing when to quit.
So yeah, the million dollar horse never crossed the finish line. It ended up being just a story I tell. But the experience? The stuff I figured out along the way? Maybe that was the real prize. Doesn’t pay the bills, but it sticks with you.