Alright, so I finally made it out to the Milwaukee World of Wheels this year. Heard about it coming up, 2024 edition and all, and thought, yeah, gotta check that out. Cleared my Saturday schedule, which doesn’t happen often, let me tell you.

Got myself down there mid-morning. Driving wasn’t too crazy, which was a nice surprise for downtown Milwaukee. Parking, well, you know how it is around the Wisconsin Center. Hunted around for a bit, found a spot that didn’t cost an arm and a leg, and wasn’t a mile away. Close enough. Made the walk over. You could already kinda feel the energy building up as you got closer.
Paid up, got my wristband or ticket, whatever it was, and walked into the main hall. Wow. First thing that hits you is just the lights gleaming off all that polished paint and chrome. Everywhere you look, something shiny. And the smell – that mix of tire rubber, cleaning products, and maybe a little hint of gasoline? Yeah, smells like a car show. It was already pretty busy, lots of people wandering around.
Hitting the Floor
Didn’t really have a game plan. Just started walking, seeing where my eyes took me. They pack a lot into that space. Moved from aisle to aisle, just taking it all in. You see everything from old school muscle cars that look like they just rolled out of the factory, to completely wild custom jobs where you’re scratching your head trying to figure out what it even started as.
Seriously cool stuff there this year.
- Saw some absolutely stunning hot rods. Chopped tops, big engines sticking out. Real nice work.
- Lots of classic trucks too, which I’ve got a soft spot for. Restored beautifully.
- And the lowriders! Man, the paint jobs on those things are just incredible. Metal flake, pinstriping, murals… art on wheels, really.
- Found a few rows of motorcycles tucked away too. Some neat choppers and custom bikes.
Spent a good amount of time just looking close at the details. The engine work, the interiors, the way they route wires. You can tell people pour their hearts and souls (and a lot of cash) into these builds. Talked to a couple of owners here and there. Always interesting to hear the stories behind the cars.

They had the usual vendor booths set up too. Selling t-shirts, tools, car care stuff, memorabilia. Wandered through there for a bit. Grabbed a quick bite to eat from one of the concession stands – standard fare, nothing to write home about, but it did the job.
After a good few hours on my feet, I started to feel it. You can only look at so much chrome before your eyes glaze over, right? Felt like I’d seen the highlights and gotten a good feel for the show. Did one last slow walk through the main area, just soaking it in one more time.
Then it was time to head out. Made the trek back to the car, feet definitely reminding me I’d been standing and walking all day. Driving back, just kinda replaying some of the cars in my head. Always cool to see that level of craftsmanship and creativity. Yeah, it was a good day out. Glad I finally went this year. Definitely worth the trip if you’re into cars.